Welcome to the Search Engine Optimization & PPC Management Blog. It is the goal of this Blog to discuss issues concerning search engine optimization and PPC management. For those new to the field of internet marketing allow me to take a moment and define our two major internet marketing terms:
Search Engine Optimization (a.k.a. SEO) - Search engine optimization is the science, or some say voodoo, of marketing websites through organic search engine listings. Natural or Organic search engine listings are those free (non-paid)links which show up in a major search engines. Through research, mathematical analysis, and experience, seo specialists can dramatically increase natural search engine rankings. Improved search engine rankings lead to more traffic and brand exposure. A search engine optimization campaign can take months to complete, and also requires constant maintenance to compete for these highly sought search engine placements. As opposed to PPC management, search engine optimization projects typically have a high initial cost and a low long term costs.
Pay Per Click (a.k.a. PPC) Management - PPC Management is the creation and management of a Pay Per Click campaign. While there are many PPC engines, the two most important are Google AdWords and Yahoo Search Marketing (formerly Overture). Again through a combination of research, mathematical analysis, & experience, a PPC bid management specialist can vastly improve the Return on Investment ( a.k.a. ROI) seen from the pay per click campaign. PPC Management can also be used as a weapon against competition through such black arts as bid jamming and gap bidding, forcing the competition to spend more advertising budget for equal or less exposure. Typically PPC Management has a low initial cost to set up, but far higher daily costs over the length of the campaign.
A good internet marketing campaign will use both search engine optimization and PPC management in concert. Initially, PPC campaigns will have higher costs as exposure is needed on keywords until such time that natural rankings can be indexed and ranked. As natural search engine rankings are attained, the pay per click campaign can be scaled back. Ideally, a website would like to rank on page 1 for all its major keywords in Google, Yahoo, & MSN. These 3 search engines provide 90% or more of natural search engine traffic for most sites so it is vital to gain natural rankings in each search engine. Realistically, it is rarely a case where a website can rank naturally for all its keywords due to competition, so a PPC campaign is an excellent alternative for capturing traffic on keywords for which your website does not rank well naturally.
Future posts to the SEO-PPC Blog will focus on techniques, tips, and philosophies regarding search engine optimization and PPC bid management. It is my goal, and that of my company Black Ops Marketing, to take the mystery and rumors out of search engine optimization, PPC management, and other types of internet marketing services. We hope that by providing a forum for discussions about SEO & PPC, we can help educate business persons & students who are interested in marketing service for the 21st century. There is no debating that internet marketing is the cheapest and most effective form of advertising in the world today. It is simply a matter of how much time it will take your business to recognize that fact, and how many of your competitors already know it that will determine the fate of your e-commerce website.
Search Engine Optimization (a.k.a. SEO) - Search engine optimization is the science, or some say voodoo, of marketing websites through organic search engine listings. Natural or Organic search engine listings are those free (non-paid)links which show up in a major search engines. Through research, mathematical analysis, and experience, seo specialists can dramatically increase natural search engine rankings. Improved search engine rankings lead to more traffic and brand exposure. A search engine optimization campaign can take months to complete, and also requires constant maintenance to compete for these highly sought search engine placements. As opposed to PPC management, search engine optimization projects typically have a high initial cost and a low long term costs.
Pay Per Click (a.k.a. PPC) Management - PPC Management is the creation and management of a Pay Per Click campaign. While there are many PPC engines, the two most important are Google AdWords and Yahoo Search Marketing (formerly Overture). Again through a combination of research, mathematical analysis, & experience, a PPC bid management specialist can vastly improve the Return on Investment ( a.k.a. ROI) seen from the pay per click campaign. PPC Management can also be used as a weapon against competition through such black arts as bid jamming and gap bidding, forcing the competition to spend more advertising budget for equal or less exposure. Typically PPC Management has a low initial cost to set up, but far higher daily costs over the length of the campaign.
A good internet marketing campaign will use both search engine optimization and PPC management in concert. Initially, PPC campaigns will have higher costs as exposure is needed on keywords until such time that natural rankings can be indexed and ranked. As natural search engine rankings are attained, the pay per click campaign can be scaled back. Ideally, a website would like to rank on page 1 for all its major keywords in Google, Yahoo, & MSN. These 3 search engines provide 90% or more of natural search engine traffic for most sites so it is vital to gain natural rankings in each search engine. Realistically, it is rarely a case where a website can rank naturally for all its keywords due to competition, so a PPC campaign is an excellent alternative for capturing traffic on keywords for which your website does not rank well naturally.
Future posts to the SEO-PPC Blog will focus on techniques, tips, and philosophies regarding search engine optimization and PPC bid management. It is my goal, and that of my company Black Ops Marketing, to take the mystery and rumors out of search engine optimization, PPC management, and other types of internet marketing services. We hope that by providing a forum for discussions about SEO & PPC, we can help educate business persons & students who are interested in marketing service for the 21st century. There is no debating that internet marketing is the cheapest and most effective form of advertising in the world today. It is simply a matter of how much time it will take your business to recognize that fact, and how many of your competitors already know it that will determine the fate of your e-commerce website.
posted by Joe "Bags" Devlin at 3:53 PM
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